marketing

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How the B2B Customer Journey is Changing

Consumers and buyers are expecting more and more. In addition to a great product or service; they want to be educated, impressed and a promotional offer or discount on their first purchase.   The traditional buyer journey… View More

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How the Customer Journey Has Changed

Consumers and buyers expect more than just a great product or service from the companies they will buy from; they want to be educated, impressed and a promotional offer or discount on their first purchase.   As a result, the traditional… View More

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4 Easy Ways Personalization Can Improve Sales Readiness

Think back to the last work holiday party you attended or any social gathering for that matter. Let’s say you run into someone you met later in the evening or when you’re grabbing lunch at your favorite local cafe.   If they remember… View More

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5 Free Shipping Secrets for the Holiday Season

Free shipping is a commonly used tool in the eCommerce arsenal to entice consumers to buy online today. But if used incorrectly, you might have a post-holiday season meltdown when you review what it actually cost you.   Post holiday season, you… View More

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A Guide: The Path to Segmentation for B2B Wholesale Distributors

Founders and marketers are constantly challenged to do more with less; bring in better results with a smaller budget or bring in the same amount of sales volume or leads with a few less headcount.   Often, the best method to handle these… View More

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Infographic: 10 Easy Ways for B2B Companies to Repurpose Content

This infographic shares 10 simple ways that you can repurpose and extend the life of your content. In fact, we took our own advice and created this specific infographic from our previous blog… View More

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Why Toys “R” Us’ Departure Will Shake Up the Toy Market

It’s been pretty hard to avoid on social media or on sites covering the latest retail news. There’s usually a grandiose shot of an empty Toys “R” Us parking lot that includes a young child in tears or heaving with angst, which is the resulting aftermath of parents giving their… View More

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To Outsource or Not to Outsource: That is the Social Media Question

  You spent months branding, building and launching your eCommerce website. Then, one morning you stroll into the office to be greeted with the news that an unhappy customer took to social media to vent about your less than stellar customer service. The tweet… View More

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How Instagram is Impacting eCommerce

While Facebook reigns supreme regarding users and activity, it’s prettier, younger sister, Instagram, shines bright like a diamond when it comes to aiding the efforts of eCommerce marketers.   As of last month, Facebook said they had an average of 1.45… View More

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How to Improve Customer Repurchase Rates

If you experience a high volume of repeat customer business as a result of your exceptional customer service or cool products, whether you’re a wholesale distributor or a lifestyle eCommerce brand, you’ve conquered an important battle as an online… View More