When selling to other business—or retailers—versus consumers, therein lies a whole new set of challenges.   Buyers have different concerns and needs, but they expect the shopping experience to be just as easy as the consumer one. Despite bulk… View More

Are you a growing or established wholesale distribution business looking to take your business to the next level? Don’t worry, you’re not alone—everyone has room for improvement and we’re here to help.   Why? We love to see not… View More

Before you hire a product photographer or buy an expensive camera, try photographing your products with something you carry everyday: your smartphone.   It's not as simple as grabbing your smartphone and taking a variety of photographs.… View More

While strategy is required to point your entire company in the same direction when it comes to achieving your long-term goals, equally important is the technology that helps get you there.   Just as there are a number of common strategic goals that… View More

While technology is the catalyst to succeeding as a B2B eCommerce company today, the first step is knowing what you need your software to help you accomplish.   In this post, we’ll outline the strategic goals that B2B eCommerce… View More

Amazon’s launch into the B2B eCommerce market two years ago should have had alarm bells ringing in the 700,000 or so small to medium-sized B2B businesses in the US. The adoption of a digital transformation has been building steam within the past five years, at an… View More

Consumers and buyers are expecting more and more. In addition to a great product or service; they want to be educated, impressed and a promotional offer or discount on their first purchase.   The traditional buyer journey… View More

With a full year of ongoing product development behind us, we are excited for the year ahead.   Because the product is more stabilized than ever, we plan to release key features and enhancements every six weeks versus every four in order… View More

Mobile sales are booming, and smart wholesale distributors and e-commerce businesses are embracing mobile.   Businesses have seen the growing influence of mobile on sales and customer behavior.   Customers are doing research. They are comparing… View More

Pricing can affect every phase of your business.   A higher price will deliver more profit with every sale. Price your product too high and you shrink your customer base. Price sends a subtle message about your brand. It impacts the… View More