customer experience

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The Explosion of B2B eCommerce

Amazon’s launch into the B2B eCommerce market two years ago should have had alarm bells ringing in the 700,000 or so small to medium-sized B2B businesses in the US. The adoption of a digital transformation has been building steam within the past five years, at an… View More

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The Customer Support Statistics You Need to Monitor

You might think that customer service is an art and how can one possibly measure or analyze how a representative handled a customer issue or request? It’s a subjective process, right?   Not entirely. While you can and should gut check… View More

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Don't Make These Mobile Mistakes this Holiday Season

  The warning that warrants the attention of every eCommerce company this time of year is to be mobile ready. If your customers can’t shop or buy as easily on a mobile device as they can from your desktop site, your survival rate as a company… View More

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Don’t Drop the Ball on Black Friday

Black Friday is the bellwether moment of the holiday season. If you get it wrong with customers during this time of year, you will likely struggle to keep them coming back, or worse yet, you won’t gain any new ones throughout the rest of the holiday… View More

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Infographic: How to Sell Effectively to B2B Buyers

In our previous blog, B2B eCommerce: How to Sell Effectively to Buyers, we discussed what your B2B customers expect in regards to their online buying… View More

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7 Ways to Make Customers More Loyal with Efficient Returns

As an eCommerce store, returns are inevitable. Make it easy on your customers, and they’ll likely return to purchase from your store again and again. Make it difficult and not only will they not buy from you again, but they are also likely to give your store a lousy rating and… View More

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10 Easy Ways to Move Your Offline Buyers to Your B2B Portal

It’s essential to make ordering easy for every kind of customer as a wholesale distributor. From the uber tech savvy to the Luddite that prefers to fax or email in their orders, the last thing you want to do is make buying a challenge for… View More

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Artful Playdate Founder Shakes Up the Toy Industry by Switching to Systum

Founded by Letitia Fox and headquartered in California, Artful Playdate provides technology-free fun for children ages three to eight with an imaginative toy box for two that’s delivered to your home. Their flagship… View More

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How B2B Companies Use Inventory Management as a Differentiator

Today, real-time inventory management is made possible with the help of best-in-class wholesale inventory management software and is what sets apart the novice, local distributor or wholesaler from those going… View More

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B2B eCommerce: How to Sell Effectively to Buyers

Although the business-to-business (B2B) online buying experience isn’t nearly as mature as the consumer one, the expectations from buyers for it to be so are already in place.   As a result, companies that can harness the right… View More