Pricing can affect every phase of your business.   A higher price will deliver more profit with every sale. Price your product too high and you shrink your customer base. Price sends a subtle message about your brand. It impacts the… View More

Founders and marketers are constantly challenged to do more with less; bring in better results with a smaller budget or bring in the same amount of sales volume or leads with a few less headcount.   Often, the best method to handle these… View More

  Historically, large-scale orders for footwear and apparel wholesale distributors or online retailers have been too complex and cumbersome to bring online.   Consider footwear as a prime example of how complicated and… View More

Well, I am proud to say we completed our first exhibition at IRCE. We learned so much from our time in the exhibit hall to the speaking sessions we attended.   While the highlights I’m about to outline mostly apply to the consumer, they also have meaning and translate in… View More

  Systum, a provider of a cloud-based, digital operating platform for small to medium-sized businesses (SMBs), today announced multiple new features that help omnichannel retailers deliver an exceptional customer experience.   An… View More