Mobile sales are booming, and smart wholesale distributors and e-commerce businesses are embracing mobile.
Businesses have seen the growing influence of mobile on sales and customer behavior.
Customers are doing research. They are comparing prices and reading reviews before they decide to buy. Customers are comfortable with mobile sales. They aren’t waiting to find a desktop to finish a purchase. They are completing the transaction from their smartphone.
Smart wholesale distributors are ready. We’ll show you how to make mobile sales work for you, and how you can quickly start selling from any device.
Why Mobile Sales?
The data mobile sales adoption is striking:
- Mobile use is growing. Worldwide, mobile devices accounted for 52.2 percent of all website traffic in 2018. This is an increase from 2017 when mobile devices accounted for 50.3 percent.
- According to the market research firm Forrester’s, a smartphone was used in more than one-third of all U.S. retail sales in 2018. This accounts for more than $1 trillion in total sales.
- In a study from Google and Heart + Mind Strategies, a consulting firm, 46 percent of respondents preferred completing purchases with their smartphones.
Consumers are growing more comfortable with using their phone to make purchases. If you can’t deliver on the mobile sales experience the customer expects, then they will take their business elsewhere.
How to Make Mobile Sales Work
Mobile is a growing influence on buying behavior. If you haven’t already implemented a mobile sales strategy, we have a few tips that will help make mobile sales work:
Mobile Sales and your Site
Consider your customer experience. Your website must be mobile compatible. It needs to render and load on mobile devices. It should be easy to use on any device. Google recently adjusted their search algorithm. Loading speed on mobile devices is now a metric considered for mobile search ranking. The better your site performs on mobile, the higher your search ranking.
Content for Mobile Devices
All the content that is available on the desktop site should be available for the mobile user. Customers should be able to browse product details, look at photos and images, and access reviews on a smartphone.
Your photos should be mobile friendly. Once you have your site up and running for mobile, test it to make sure nothing is missing.
Take Advantage of Technology
Many e-commerce platforms and CMS (Content Management Systems) are now automatically mobile compatible or offer plugins to help create a mobile website. These products are designed for e-commerce and have built-in functionality for mobile sales. The right platform can accelerate your mobile sales strategy.
Staying Ahead of the Competition with Mobile Sales
Wholesale distributors and e-commerce sites are moving ahead with mobile sales. If you haven’t embraced a mobile strategy, you are abandoning potential sales and customers. Take the time to review your mobile sales strategy.
Want to learn more about a mobile sales strategy for your wholesale distributor business? Fill out the form below for a demo of our business platform with built-in mobile functionality.