Systum Blog

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Tips on using Facebook and Instagram for Digital Marketing

Businesses need an effective social selling strategy if they’re going attract attention in today’s marketplace. Facebook and Instagram provide a number of great promotional tools for companies looking to attract new business. Learn how to leverage Facebook and Instagram into… View More

7 lessons the toy industry can learn from Toys"R"Us

toys r us

As the news of the impending closure of ToysRUs, adults everywhere are silently humming the theme song of our youth. “I don’t want to grow up, I’m a ToysRUs kid”. Could it be that that very sentiment, a battle cry against change, turned out to be the downfall of one of… View More

To Amazon or not to Amazon

amazon box

  In a previous post, I talked about the necessity for SMBs to get their storefront online by creating their own online shopping website. However, I didn’t address a common objection. One of the most… View More

Make your website your storefront

Mobile store

I read a statistic the other day that surprised me. Fifty percent of small to medium businesses (SMBs) in the US don’t have a website. That’s shocking. And yet, what that statistic misses, is the huge number of SMBs that have minimalist, poorly functioning websites. SMBs… View More

Spread the word

Google search on tablet

You’ve got your website up and running. Bravo! Unfortunately, your website is not an end in-itself. Websites are passive. Even a physical storefront has more marketing potential from drive-by and walk-by traffic. To find a website by mistake is a rare occurrence. You have to get… View More

Play to your strengths

Team working

Small business owners often compare themselves unfavorably to bigger competitors. But it’s good to remember that SMBs are the backbone of the economy making up 90 percent of US businesses. They must be doing something right!   Doing business… View More

Do you need a standalone e-commerce platform?

Group working on computer

An ad caught my eye the other day. It was asking people to pay $299 for a study on the top 10 e-commerce platforms. It suggested that the number one decision retailers had to make in 2018 was on getting a new e-commerce platform. The line that really jumped out at me… View More

 

 

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