Systum Blog

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Play to your strengths

Team working

Small business owners often compare themselves unfavorably to bigger competitors. But it’s good to remember that SMBs are the backbone of the economy making up 90 percent of US businesses. They must be doing something right!   Doing business… View More

Do you need a standalone e-commerce platform?

Group working on computer

An ad caught my eye the other day. It was asking people to pay $299 for a study on the top 10 e-commerce platforms. It suggested that the number one decision retailers had to make in 2018 was on getting a new e-commerce platform. The line that really jumped out at me… View More

SMB priorities in 2018? Digital transformation.

digital transformation button

This is the time of year to assess your company’s overall performance, what’s working, what isn’t and understand where things are heading in the next year — the annual checkup. I have my own ideas based on what we’re seeing with our customers, but it’s always good to look at what… View More

Anticipating the impulse to buy

Online purchase

It goes without saying that life is getting faster. But in online retail, the issue of speed and the time it takes for shoppers to make decisions is changing more than just the pace of life. It is actually getting difficult for retailers to present the shopper with an offer before they’ve… View More

Your website is the beginning of a 360° relationship

Working on tablet

Having recently finished delivering Systum’s new web site, I have been taking a few days just to catch my breath. It’s such a big and important job for any company that it isn’t unusual to rest a bit on our laurels when the job… View More

2018, 3 eCommerce trends to watch for

Store owner working on tablet

According to Statista,[1] in 2017 69% of Americans now shop online. Growing year over year by 9.3%, US eCommerce sales in 2017 amounted to $409 billion and by 2022 they’re expected to hit $609 billion. Worldwide eCommerce accounts for well over $1trillion in sales with China leading… View More

It’s still 1995 for many SMBs

Old way, new way graphic

I consult with a lot of small and medium businesses (SMBs) that turn to technology and software to help grow their businesses. But the software model on which they are pinning the future hopes of their business is often from the past. 1995 is the year that usually comes to mind. I think… View More

 

 

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