If you’re selling to consumers, a Point-Of-Sale (POS) system is a must-have. But if you’re a wholesale distributor selling to other merchants, you probably think it’s not necessary.
The truth is you may be able to get away without one, but if you do make sales possible in the field via your sales representatives or from anywhere for that matter, it can become an advantage that helps propel your sales forward.
While merchants and distributors expect to place orders with you at events and trade shows or when your reps pay a visit while using good ole’ fashioned pen and paper, they probably aren’t expecting you to be able to tell you what inventory is available in real-time or place an order on the spot.
Do this, and you’ll surprise and delight your customers with a level of customer service that will keep them coming back again and again. You’ll have a clear, distinct advantage to buy from you versus your competitors that don’t make buying happen anywhere.
Now that you know that mobile POS sales can become a practical advantage for you, here’s what to avoid when selecting and using a mobile POS software.
- If you don’t need to sell and accept payments outside of your eCommerce website, use a cloud-based POS as that will allow you to sell from anywhere and not a fixed location, or premise-based POS. Also, a cloud-based POS will help you get those paper-loving customers over to the digital realm by showing them how it works in the field when you visit with them.
- Integrate your cloud-based POS with your eCommerce or B2B platform and unify data to the customer record. This will help you tie certain customer behaviors to transactions. As a result, you’ll be able better aim your marketing arrows—or deals—at the right individuals, producing better producing campaigns.
- Integrate your POS with accounting software, like Quickbooks, so that sales transactions are automatically booked and coded as income. This integration will save you time and money by eliminating the need for someone to enter these transactions into Quickbooks.
- Because there are two types of POS systems—premise-based and software-based—give it careful thought where you want to take your company in the first five years as that will help dictate the best solution for you. If you are planning to sell online, in-store and in the field, you’ll likely want to to go with a cloud-based solution as those are typically more flexible as you grow your company.
- Make sure your POS solution is secure and Payment Card Industry Data Security Standard (PCI-DSS) compliant. CardConnect, for example, is a POS solution that integrates with many eCommerce platforms. By being PCI DSS-compliant, you’ll “avoid any potential data infringement and avoid hefty non-compliance fees.”
- Look for a solution that integrates with your inventory management software system so that you can easily scan or upload barcodes for new inventory. This will eliminate the need to enter this information and remove the chance for human error.