B2B eCommerce

Post 61 to 68 of 68

To Amazon or not to Amazon

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  In a previous post, I talked about the necessity for SMBs to get their storefront online by creating their own online shopping website. However, I didn’t address a common objection. One of the most… View More

Make your website your storefront

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I read a statistic the other day that surprised me. Fifty percent of small to medium businesses (SMBs) in the US don’t have a website. That’s shocking. And yet, what that statistic misses, is the huge number of SMBs that have minimalist, poorly functioning websites. SMBs… View More

Spread the word

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You’ve got your website up and running. Bravo! Unfortunately, your website is not an end in-itself. Websites are passive. Even a physical storefront has more marketing potential from drive-by and walk-by traffic. To find a website by mistake is a rare occurrence. You have to get… View More

Play to your strengths

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Small business owners often compare themselves unfavorably to bigger competitors. But it’s good to remember that SMBs are the backbone of the economy making up 90 percent of US businesses. They must be doing something right!   Doing business… View More

Do you need a standalone e-commerce platform?

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An ad caught my eye the other day. It was asking people to pay $299 for a study on the top 10 e-commerce platforms. It suggested that the number one decision retailers had to make in 2018 was on getting a new e-commerce platform. The line that really jumped out at me… View More

Anticipating the impulse to buy

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It goes without saying that life is getting faster. But in online retail, the issue of speed and the time it takes for shoppers to make decisions is changing more than just the pace of life. It is actually getting difficult for retailers to present the shopper with an offer before they’ve… View More

Your website is the beginning of a 360° relationship

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Having recently finished delivering Systum’s new web site, I have been taking a few days just to catch my breath. It’s such a big and important job for any company that it isn’t unusual to rest a bit on our laurels when the job… View More

2018, 3 eCommerce trends to watch for

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According to Statista,[1] in 2017 69% of Americans now shop online. Growing year over year by 9.3%, US eCommerce sales in 2017 amounted to $409 billion and by 2022 they’re expected to hit $609 billion. Worldwide eCommerce accounts for well over $1trillion in sales with China leading… View More

 

 

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