More than 50% of shoppers started their online purchasing experience on Amazon in 2017, with over 62% making at least one purchase per month. What can you do to compete on Amazon against other sellers in the… View More

  There’s a reason you see so many videos when browsing different online platforms. People are more likely to engage with an appealing video ad than any other type. That’s why more than 87% of large and small businesses include videos in their online… View More

  Successful online advertising gets your ads in front of the right audience. Google AdWords allows businesses to direct their efforts to those needing what they’re offering. This increases your chances of attracting customers willing to engage with your… View More

  Reaching new customers gets harder as the online marketplace becomes more fragmented. One space where companies can still make an impact is in search engines like Google. SEO helps businesses get their pages in front of users looking for what they’re… View More

Businesses need an effective social selling strategy if they’re going attract attention in today’s marketplace. Facebook and Instagram provide a number of great promotional tools for companies looking to attract new business. Learn how to leverage Facebook and Instagram into… View More

As the news of the impending closure of ToysRUs, adults everywhere are silently humming the theme song of our youth. “I don’t want to grow up, I’m a ToysRUs kid”. Could it be that that very sentiment, a battle cry against change, turned out to be the downfall of one of… View More

  In a previous post, I talked about the necessity for SMBs to get their storefront online by creating their own online shopping website. However, I didn’t address a common objection. One of the most… View More

I read a statistic the other day that surprised me. Fifty percent of small to medium businesses (SMBs) in the US don’t have a website. That’s shocking. And yet, what that statistic misses, is the huge number of SMBs that have minimalist, poorly functioning websites. SMBs… View More

You’ve got your website up and running. Bravo! Unfortunately, your website is not an end in-itself. Websites are passive. Even a physical storefront has more marketing potential from drive-by and walk-by traffic. To find a website by mistake is a rare occurrence. You have to get… View More

Small business owners often compare themselves unfavorably to bigger competitors. But it’s good to remember that SMBs are the backbone of the economy making up 90 percent of US businesses. They must be doing something right!   Doing business… View More