B2B eCommerce

Post 51 to 60 of 64

Finding Success as an Amazon Seller

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  More than 50% of shoppers started their online purchasing experience on Amazon in 2017, with over 62% making at least one purchase per month. What can you do to compete on Amazon against other sellers in the… View More

Start using videos in your digital marketing campaign

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  There’s a reason you see so many videos when browsing different online platforms. People are more likely to engage with an appealing video ad than any other type. That’s why more than 87% of large and small businesses include videos in their online… View More

Reel in your target customer base with Google AdWords

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  Successful online advertising gets your ads in front of the right audience. Google AdWords allows businesses to direct their efforts to those needing what they’re offering. This increases your chances of attracting customers willing to engage with your… View More

How SEO Impacts E-Commerce Strategy

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  Reaching new customers gets harder as the online marketplace becomes more fragmented. One space where companies can still make an impact is in search engines like Google. SEO helps businesses get their pages in front of users looking for what they’re… View More

Tips on using Facebook and Instagram for Digital Marketing

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Businesses need an effective social selling strategy if they’re going attract attention in today’s marketplace. Facebook and Instagram provide a number of great promotional tools for companies looking to attract new business. Learn how to leverage Facebook and Instagram into… View More

7 lessons the toy industry can learn from Toys"R"Us

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As the news of the impending closure of ToysRUs, adults everywhere are silently humming the theme song of our youth. “I don’t want to grow up, I’m a ToysRUs kid”. Could it be that that very sentiment, a battle cry against change, turned out to be the downfall of one of… View More

To Amazon or not to Amazon

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  In a previous post, I talked about the necessity for SMBs to get their storefront online by creating their own online shopping website. However, I didn’t address a common objection. One of the most… View More

Make your website your storefront

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I read a statistic the other day that surprised me. Fifty percent of small to medium businesses (SMBs) in the US don’t have a website. That’s shocking. And yet, what that statistic misses, is the huge number of SMBs that have minimalist, poorly functioning websites. SMBs… View More

Spread the word

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You’ve got your website up and running. Bravo! Unfortunately, your website is not an end in-itself. Websites are passive. Even a physical storefront has more marketing potential from drive-by and walk-by traffic. To find a website by mistake is a rare occurrence. You have to get… View More

Play to your strengths

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Small business owners often compare themselves unfavorably to bigger competitors. But it’s good to remember that SMBs are the backbone of the economy making up 90 percent of US businesses. They must be doing something right!   Doing business… View More

 

 

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