The warning that warrants the attention of every eCommerce company this time of year is to be mobile ready. If your customers can’t shop or buy as easily on a mobile device as they can from your desktop site, your survival rate as a company… View More

Black Friday is the bellwether moment of the holiday season. If you get it wrong with customers during this time of year, you will likely struggle to keep them coming back, or worse yet, you won’t gain any new ones throughout the rest of the holiday… View More

Consumers and buyers expect more than just a great product or service from the companies they will buy from; they want to be educated, impressed and a promotional offer or discount on their first purchase.   As a result, the traditional… View More

As a wholesale distributor in the holiday category, sales should be anything but scary right now—just days before Halloween. Business seems to be going well, but is it?   This is the perfect time of year to take stock of where you’re… View More

We’re starting a Q&A series with employees here at Systum for two reasons; to help you get to know the people that keep Systum running and to share their thoughts on topics relevant to our industry.   Our first Q&A is with… View More

Think back to the last work holiday party you attended or any social gathering for that matter. Let’s say you run into someone you met later in the evening or when you’re grabbing lunch at your favorite local cafe.   If they remember… View More

In our previous blog, B2B eCommerce: How to Sell Effectively to Buyers, we discussed what your B2B customers expect in regards to their online buying… View More

Free shipping is a commonly used tool in the eCommerce arsenal to entice consumers to buy online today. But if used incorrectly, you might have a post-holiday season meltdown when you review what it actually cost you.   Post holiday season, you… View More

Where to begin in terms of being prepared for upcoming holiday season as an online retailer or wholesale distributor? Experienced online retailers know one thing; expect the unexpected.   You need to be ready for those crazy, unexpected… View More

Many growing companies are lean for years before hiring the right leaders to head up customer service or sales. Instead, founders are often toiling 24/7 to build their company and want to be able to see how their business is doing from their mobile… View More