VP of Marketing at Systum, Hope is responsible for marketing, communications and branding. When she’s not building marketing programs, chances are she’s running around after her two kiddos or enjoying an indoor cycle class.
Consumers and buyers are expecting more and more. In addition to a great product or service; they want to be educated, impressed and a promotional offer or discount on their first purchase.
The traditional buyer journey… View More
As you continue to seek growth as a wholesale distributor, one of the best ways to scale successfully is to implement lean inventory management practices. Such practices can lift your profitability, improve inventory turns and lend to financial stability, all factors that will… View More
Although the warehouse is considered part of the back office, it’s front of mind for the consumer and buyer. Why? A strong warehouse inventory system enables you to better serve and impress your customers with on-time deliveries every… View More
Inventory tracking is an ongoing, fluctuating process that must be tightly managed to fulfill every customer order.
If you sell goods to customers in multiple channels, such as online, in physical stores or through sales representatives… View More
Mobile sales are booming, and smart wholesale distributors and e-commerce businesses are embracing mobile.
Businesses have seen the growing influence of mobile on sales and customer behavior.
Customers are doing research. They are comparing… View More
Pricing can affect every phase of your business.
A higher price will deliver more profit with every sale. Price your product too high and you shrink your customer base. Price sends a subtle message about your brand. It impacts the… View More
You might think that customer service is an art and how can one possibly measure or analyze how a representative handled a customer issue or request? It’s a subjective process, right?
Not entirely. While you can and should gut check… View More
Consumers and buyers expect more than just a great product or service from the companies they will buy from; they want to be educated, impressed and a promotional offer or discount on their first purchase.
As a result, the traditional… View More