February 2018

Post 1 to 5 of 5

Make your website your storefront

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I read a statistic the other day that surprised me. Fifty percent of small to medium businesses (SMBs) in the US don’t have a website. That’s shocking. And yet, what that statistic misses, is the huge number of SMBs that have minimalist, poorly functioning websites. SMBs… View More

Spread the word

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You’ve got your website up and running. Bravo! Unfortunately, your website is not an end in-itself. Websites are passive. Even a physical storefront has more marketing potential from drive-by and walk-by traffic. To find a website by mistake is a rare occurrence. You have to get… View More

Play to your strengths

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Small business owners often compare themselves unfavorably to bigger competitors. But it’s good to remember that SMBs are the backbone of the economy making up 90 percent of US businesses. They must be doing something right!   Doing business… View More

Do you need a standalone e-commerce platform?

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An ad caught my eye the other day. It was asking people to pay $299 for a study on the top 10 e-commerce platforms. It suggested that the number one decision retailers had to make in 2018 was on getting a new e-commerce platform. The line that really jumped out at me… View More

SMB priorities in 2018? Digital transformation.

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This is the time of year to assess your company’s overall performance, what’s working, what isn’t and understand where things are heading in the next year — the annual checkup. I have my own ideas based on what we’re seeing with our customers, but it’s always good to look at what… View More

 

 

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