Although Amazon Prime Day is just days away, there’s still time to capitalize on the annual event if you’re already an approved Amazon seller or FBA merchant.
Prime Day, which is actually a 36-hour sale, begins at noon PST on July 16 and ends at 11:59 p.m. PST. on July 17, includes deals and free shipping only for Amazon Prime members.
The reason this annual sale is such a big deal for approved Amazon sellers is that there are more than 80 million Prime members in the US. In 2017, Amazon Prime Day sales were reported to be an estimated 2.41 billion U.S. dollars, which is more than the combined sales for Black Friday and Cyber Monday.
Given that the audience is enormous and well-promoted by Amazon, there’s no doubt you should do what you can to capitalize on this annual event. To help you out, we’ve compiled a list of last-minute ways approved Amazon sellers can make hay while the eCommerce gods are shining down.
- Don’t promote or launch new products during the sale. Instead, look at your sales history and promote your best performing products. Due to the increase in volume of shoppers on the platform during the sale, your best performers should see an uplift in sales during the event.
- Make sure you don’t miss a beat when it comes to shipping, delivering and exceeding customer expectations for purchases during the event. Why? You’re likely to see an uptick in customer reviews post event as well. This is your chance to show new customers your best side.
- Get with your graphic designer and have a few promotional images created with your best selling products. Provide direct links to your products on Amazon by using your newly created image and a few clever, industry-relevant hashtags to promote on Instagram and Twitter.
- Let your brand loyalists know that their favorite products will be available at a discount during Prime Day by sending an email blast before the event.
- There’s still time to launch a PPC campaign on Amazon with your best-selling products that you can still set up before, during and after Prime day. In fact, running ads post Prime Day has also proven a smart strategy as the sheer number of promotions can be overwhelming for consumers and more expensive than any other time of the year. Because you’ll be able to grab better pricing on ads post Prime Day, you’ll be able to capture an uptick in activity that lingers on Amazon for weeks after the event. Need help? Read this guide from Forbes on how to remain calm and launch a PPC campaign on Amazon.
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Categories: B2B eCommerce